Niles, Michigan

Niles Has a New
Standard

Fresh DNA brings a fresh approach to retail — curated selections, quality you can feel, and a shopping experience that actually respects your time. This is the store Niles has been waiting for.

Explore Our Collection Find Our Store
100% Locally Focused
Curated Quality Selection
Everyday Essentials
Fresh DNA retail interior showcasing curated products
Close-up of premium retail products at Fresh DNA
Fresh DNA product detail and quality craftsmanship
1954 S 11th St
Niles, MI
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About Us

Built Different.
Built for Niles.

Fresh DNA wasn't started in a boardroom — it was started right here, on South 11th Street, because we saw something the rest of the retail world was missing: a store that actually understands what Niles needs.

We're not about fast fashion or disposable trends. Every product we carry is chosen with intention — quality materials, thoughtful designs, and prices that don't require a second mortgage. We believe shopping should feel good, not exhausting.

Quality First

Every item passes our standards before it reaches our shelves.

Community Rooted

We're neighbors first, retailers second. Niles comes first.

Fair Prices

Premium doesn't have to mean expensive. We keep it accessible.

Fresh DNA storefront in Niles, Michigan
Fresh DNA interior and shopping experience
Our Selection

What We Carry For You

From everyday essentials to standout pieces, our collection is built around what Niles actually needs — not what's trending online.

Premium apparel and clothing selection at Fresh DNA
Featured

Apparel

Comfortable, durable clothing for everyday life. From casual tees to statement pieces that hold up wash after wash.

Accessories and lifestyle products at Fresh DNA

Accessories

Bags, hats, jewelry, and the finishing touches that complete your look without breaking the bank.

Lifestyle and home essentials at Fresh DNA

Lifestyle

Home goods, personal care, and practical items you'll reach for every single day.

Seasonal collections and special finds at Fresh DNA
New Arrivals

Seasonal & Special Finds

Rotating inventory keeps things fresh. Check back often — new arrivals drop regularly and popular items don't stay long.

Ask About Current Stock
Fresh DNA has completely changed how I shop in Niles. The quality is noticeably better than anywhere else in town, and the staff actually remembers your name. This is what a local store should be.
A Niles Shopper Niles, Michigan
Visit Us

Come Say Hello In Person

Address

1954 S 11th St
Niles, MI 49120-4059

Hours

Mon – Sat: 10:00 AM – 7:00 PM
Sunday: 12:00 PM – 5:00 PM

Get Directions
Get in Touch

We'd Love to
Hear From You

Have a question about our products, need help finding something, or just want to say hi? Reach out however works best for you.

Call Us (269) 769-8408
Email Us freshdnallc@gmail.com
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Is this your business?This is my business