Fresh DNA brings a fresh approach to retail β curated selections, quality you can feel, and a shopping experience that actually respects your time. This is the store Niles has been waiting for.
Fresh DNA wasn't started in a boardroom β it was started right here, on South 11th Street, because we saw something the rest of the retail world was missing: a store that actually understands what Niles needs.
We're not about fast fashion or disposable trends. Every product we carry is chosen with intention β quality materials, thoughtful designs, and prices that don't require a second mortgage. We believe shopping should feel good, not exhausting.
Every item passes our standards before it reaches our shelves.
We're neighbors first, retailers second. Niles comes first.
Premium doesn't have to mean expensive. We keep it accessible.
From everyday essentials to standout pieces, our collection is built around what Niles actually needs β not what's trending online.
Comfortable, durable clothing for everyday life. From casual tees to statement pieces that hold up wash after wash.
Bags, hats, jewelry, and the finishing touches that complete your look without breaking the bank.
Home goods, personal care, and practical items you'll reach for every single day.
Rotating inventory keeps things fresh. Check back often β new arrivals drop regularly and popular items don't stay long.
Ask About Current StockFresh DNA has completely changed how I shop in Niles. The quality is noticeably better than anywhere else in town, and the staff actually remembers your name. This is what a local store should be.
1954 S 11th St
Niles, MI 49120-4059
Mon β Sat: 10:00 AM β 7:00 PM
Sunday: 12:00 PM β 5:00 PM
Have a question about our products, need help finding something, or just want to say hi? Reach out however works best for you.